Brand Identity & Image • Brand Strategy • Labels & Packaging • Marketing Material
Creative Direction: "We have a new flavor, I want the name to have 'Unicorn' in it, unicorns big right now. And I want it to have a mascot"
After a company vote cemented the name as "Psycho Unicorn", Psycho E-liquids was born.
Armed with near-complete freedom to develop the brand as I saw fit, I analyzed the consumer base for the vape industry. With the largest group of users being males 20-35, I researched the overall aesthetic and interest of that group within the industry and single-handedly developed this brand to have a high level of appeal for that demographic. This product line would go on to SHATTER company sales records for a new product launch by 120%.
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Box and Label Design
Box and Label Design
Box and Label Design
3d Product Promo
3d Product Promo
3d Product Promo
Label Design
Initial Release Label
Web Banner
Teaser Promo
Trade Show Pop Up Banner
Web Banner
3d Model View
Initial Release Label
Initial Release Label
Mascot Illustration / Stickers
